Trust & Ethics

We know that buying and selling a property can be daunting. In choosing an agent we believe that you should choose a company that you can trust and an agent you can work with, who combines empathy with commercial acumen.

We've always set high standards for ourselves and have been putting ethical policies in place within our own company since 1987. One such policy is that no member of our staff, regardless of how senior, is permitted to buy a second-hand property from us. We did this so that there will never be a conflict of interest involving a client, our sales agent and a member of staff. And yes, it is strictly enforced. So much so, that staff members have left our employment so that they could buy their dream home. For us, reputation will always come before revenue.

Customer-centric

"Whatever It Takes" isn't just another catchy strap line. We live and breathe this ethos and we measure how well we´re doing so that your experiences with us just get better and better. Right now 94% of our customers said that we met or exceeded their service expectations. We´ll do whatever it takes to reach 100%.

Knowledge

We have over 100 branches throughout Ireland, all manned by agents with local know-how. We pride ourselves on our in-depth knowledge of every inch of the Irish property market. Our people never stop learning. We understand that it´s what you learn after you think you know it all, that sets you apart.

Innovation

We´ve stayed number one by constantly innovating and finding bold new ways to add value for our customers. We were the first in the industry to ensure a genuine gender balance in our business. We pioneered the concept of property franchising in Ireland. We were the first estate agents to advertise on television. Myhome.ie, the hugely successful property website, was our brainchild.

Agent of choice

We know from seeking out customer feedback that the majority of people come to us, not because we´re the biggest or because we have the highest profile; but because of our reputation for world-class service and results, results, results!