Joanne holds responsibility for the overall marketing and business development strategies of the Sherry FitzGerald Group. Her role is to ensure the marketing and business development strategies are aligned with the overall strategic vision for the group. Joanne plays a key role in all merger and acquisition activity, new office openings, development of new business areas as well as any branding and promotion strategies.
Joanne has over 20 years property related marketing experience, having previously held Head of Marketing positions in Savills (Dublin and London), Hamilton Osborne King (HOK), and the Dublin Docklands Development Authority. As well as being a specialist in property advisory marketing strategy, Joanne has also advised property clients on the marketing of such developments as The Chicago Spire, The Grange, Fashion City, Liffey Valley Shopping Centre, Mahon Point Shopping Centre and Dundrum Town Centre among others.
In 2011, Joanne was promoted to Group Director and in early 2014, Joanne was appointed to the Board and is also a member of our Group Leadership Team.